Questions owners actually ask.

Yes — and this is the question that matters most. PressAura sites are built on WordPress, the open-source platform behind roughly 40% of the web. Your domain is registered to you, your content is yours, and if you ever cancel, you can export the complete site and host it anywhere. We keep customers by being useful, not by holding their website hostage.

Yes. Both plans are month to month with no contract. Cancel from your dashboard in two clicks. Your site can be exported before you go.

That's exactly who PressAura is built for. The AI builds the site; you edit it by typing what you want changed, the way you'd text an employee. Hosting, security, backups, and updates are fully managed — you never see a server, a plugin, or a PHP error.

The AI generates a complete draft within minutes of your prompt. Most owners personalize for under an hour and publish the same day. Domain connection can take a few hours to propagate, which is true everywhere on the internet.

Essential ships with strong SEO foundations: clean structure, fast pages, and local-ready markup — a properly built site. Growth adds the discoverability engine: ongoing optimization for Google search and AI answers, question-led content, structured data, email marketing, and plain-language reporting. Essential is a good site; Growth is a good site that keeps getting easier to find.

AEO (Answer Engine Optimization) makes your business citable by AI assistants — ChatGPT, Google's AI overviews, voice assistants — which a growing share of customers now ask instead of scrolling search results. You don't need it the way you need a phone number. You need it the way you needed a Google listing in 2010: early movers win disproportionately.

Yes. The fastest path is to generate a fresh PressAura build (the AI can take your existing site's content as input), connect your existing domain, and publish. Your domain keeps its history; your site gets the upgrade.

Your site is built to reinforce your Business Profile — consistent name, address, phone, and service data, plus the local markup Google uses to connect the two. On Growth, local signals are part of the ongoing engine.

Yes. PressAura is deliberately a website + discoverability layer, not a do-everything suite. Lead forms can feed your existing CRM or inbox, and the site plays nicely alongside scheduling, invoicing, or field-management tools you already run.

The full AI build: every page of your site, generated and previewable, with plain-language editing so you can test the fit. No credit card to start. You pay only when you decide to publish.

Humans, by email, who answer in plain English. No ticket-number purgatory. Pre-launch customers also get direct onboarding help getting their first site live.

Customers who join before September 15, 2026 lock founders pricing on their plan for as long as they remain subscribed. New-customer pricing may change after that date.