Some of them type "furnace repair near me" into Google. A growing number ask ChatGPT, Siri, or Google's AI overview instead — and take the first answer. Discoverability means showing up in both places. That's the entire job of our Growth plan.
SEO is the work that makes your website appear when someone Googles what you do — "bookkeeper for contractors," "barber open Sunday." It covers your page content, your site speed, your local listings, and the technical signals Google reads.
For a service business, ranking in the local results for your trade is worth more than any ad budget, because it keeps paying after the work is done.
AEO is the newer half: making your business the answer when someone asks an AI assistant "who's a good electrician near me?" AI systems pull from structured, clearly-written, trustworthy web content — and most small business sites give them nothing to work with.
PressAura sites are built machine-readable from day one: structured data, clear service descriptions, FAQ content in the exact format answer engines consume.
Most "SEO included" offers mean someone filled in your page titles at launch and never looked again. The PressAura discoverability engine is ongoing work, done automatically:
Titles, descriptions, headings, internal links, and image data — reviewed and tuned on an ongoing cycle as search behaviour shifts, not set once and forgotten.
Service-area pages, consistent business data, and the markup that feeds map results — the layer that decides who shows up for "near me" searches in your area.
Schema markup describing your services, prices, hours, and FAQs in the format Google's AI overviews and assistants like ChatGPT can actually parse and cite.
Pages built around the real questions customers ask before hiring — "how much does duct cleaning cost?" — which is precisely the content answer engines reward.
Plain-language reporting: what you rank for, what changed, what it means. No 40-page PDF of jargon. ROI you can read in two minutes.
Every ranking gained belongs to your domain, not ours. Because the site is real WordPress and the domain is yours, the discoverability you build is a business asset you own outright.
AI summaries now sit above the traditional results for a growing share of searches, and assistants answer "who should I hire" questions directly. Businesses that are structured to be cited get recommended. Businesses that aren't become invisible — even with a decent old-style site. Getting your business machine-readable early is the single highest-leverage move a local service company can make this year.
The discoverability engine ships with the Growth plan at $59/month — less than one decent lead is worth in most trades. Start with a free build and upgrade when you see it.
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