DIY builder, web agency, the free site bundled with your scheduling software, or PressAura. Each one is right for somebody. Here's who — including when it's not us.
| DIY builders (Wix, Squarespace) | Web agency | Bundled free site (with field software) | PressAura | |
|---|---|---|---|---|
| Upfront cost | $0–50/mo + your weekends | $3,000–10,000 | "Free" inside a $100–300/mo suite | $0 to build, $29–59/mo live |
| Time to launch | Weeks of evenings | 6–12 weeks | Days | Minutes to draft, same day live |
| Who does the work | You | Them, then you wait | A template, mostly | AI builds, you approve |
| Ongoing SEO/AEO | DIY or extra tools | Retainer, $500+/mo | Rarely meaningful | Built into Growth |
| You own the site | Locked to their builder | Sometimes — read the contract | Locked to their platform | Real WordPress, fully portable |
| Leaves with you if you cancel | No — rebuild from zero | Depends | No — it exists to keep you subscribed | Yes — export and go |
| Requires learning a platform | Yes, that's the product | No | Yes, the whole suite | No — plain-language edits |
Some owners genuinely like tinkering with their site on Sunday nights. If that's you and you have the time, Wix or Squarespace will do the job. Just know the site never leaves their platform, and ranking it is entirely on you.
Multi-location brand, complex booking logic, custom integrations — a good agency earns its fee there. For a standard service business site, you're paying custom prices for template work.
If you already run your whole operation inside a field-service suite and the included site is genuinely bringing leads, keeping it is reasonable. Check one thing: search your trade + your city in an incognito window. If you're not on page one, the free site is costing you more than it saves.
You want a real site you own, built without your evenings, with discoverability treated as the ongoing job it actually is. That's the product. One job, done continuously, at a price one lead covers.
Build the free draft, put it next to whatever you have now, and decide with both on screen. Takes minutes, costs nothing.
Build my site free